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CRUNCHY KNIGHT - Social campaign

Kellogg’s campaign for Crunchy Nut cereal including interactive video banners and personalised responses, to boost its Facebook following.

The Knight dared users to ‘challenge’ him with the chance to win a personalised Medieval pack of Crunchy Nut.

Illustrating the box packaging was definitely a Huzzah! job. I also designed and animated the interactive banners, building on Irresistible Films fantastic video work.

Creative direction from Fraser J Nicholas
 
‘The Crunchy Knight’ campaign sees the Knight take over rich media ad placements where users are invited to try and get their hands on ‘the King’s Bowly Grail’ by clicking on the ad, but are then thwarted by the Knight when the cursor is ‘captured’.

- The Drum, 23 February 2014→