This was a beast of a launch campaign that showered everywhere in coloured prisms.

Google takes on Spotify with pan-Euro music campaign

"..The service went live in Europe last week and includes access to Google’s music catalogue, free storage of up to 20,000 tracks and a personalised "radio" option, which streams tracks based on a user’s music taste. Isobar UK created the marketing campaign, which spans OOH, print and digital. Adam King was the creative director for the campaign and Mark Light art directed it."

- Campaign Magazine Aug 2013→

Video ©redit: King Raven - Adam King & Lewis Raven

Digital covered everything from banner templates to site skins to an ad for picadilly circus.


Print covered everything from billboards to newpaper ads to lift interior wraps.