GOOGLE PLAY MUSIC - All Access
This was a beast of a launch campaign that showered everywhere in coloured prisms.
"..The service went live in Europe last week and includes access to Google’s music catalogue, free storage of up to 20,000 tracks and a personalised "radio" option, which streams tracks based on a user’s music taste. Isobar UK created the marketing campaign, which spans OOH, print and digital. Adam King was the creative director for the campaign and Mark Light art directed it."
- Campaign Magazine Aug 2013→
Digital covered everything from banner templates to site skins to an ad for picadilly circus.
Print covered everything from billboards to newpaper ads to lift interior wraps.