Remember all those crazy nights licking pepper off your thumb gunning orange vodka shots?! This was the poster that kicked it all off.

I was tasked with laying out templates for agencies in multiple countries to create their own localised versions.

Creative Direction from Leon Ostle & Dan Griffiths

The resource files included everything a designer would need with each element separated and fully scalable, up to billboard resolution. It was some tricky work making the shotglasses semi-transparent for any background and turning the distressed text effects into vector. And creating those elucidating infographics : Sprinkle, Shoot, Slam!