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TOYOTA #YNOT - Integrated digital campaign

Partnering AYGO with VEVO to target the yoof market. With a campaign hub and lots of social media, my role was to art direct a style to compliment the original video content and design online ads and assets.

Creative direction from Dani Brown & Nyall Cook

Toyota Aygo signs seven-figure ad deal with Vevo

"..The deal will see Aygo promoted across Vevo's entire platform and devices...and strategic sponsorship of the platform’s latest music video premieres."


- The Drum, May 2013→

 

I was tasked with creating a visual toolset that would carry the campaign style through Vevo, social media and online ads. I distilled shapes from the (Hello, Savants!) ident videos that could be combined in different colourways and compositions to frame assets or decorate skins.

 

Video ©redit: Nyall Cook