MARK LIGHT
TOYOTA #YNOT - Integrated digital campaign
Partnering AYGO with VEVO to target the yoof market. With a campaign hub and lots of social media, my role was to art direct a style to compliment the original video content and design online ads and assets.
Creative direction from Dani Brown & Nyall Cook
Toyota Aygo signs seven-figure ad deal with Vevo
"..The deal will see Aygo promoted across Vevo's entire platform and devices...and strategic sponsorship of the platform’s latest music video premieres."
- The Drum, May 2013→
"..The deal will see Aygo promoted across Vevo's entire platform and devices...and strategic sponsorship of the platform’s latest music video premieres."
- The Drum, May 2013→
I was tasked with creating a visual toolset that would carry the campaign style through Vevo, social media and online ads. I distilled shapes from the (Hello, Savants!) ident videos that could be combined in different colourways and compositions to frame assets or decorate skins.
Video ©redit: Nyall Cook